Lynn Hammer and Norm Deets are retired businessmen, but also have had a heavy hand in CEO over the years, as mentors, speakers, and business visit hosts. Today they sat down with CEO students to see how their conversation skills are coming along. In a student driven discussion, Lynn answered lots of questions regarding his earlier business, Sauk Valley Container, from ideation to fruition to exit strategy. Along the way Norm helped students connect his story to the step by step creation of their individual business ideas. We finished with revisiting the tariff topic and its economic trickle down effect.